Learning management in a company is concerned with processes and good practices related to the creation, retention, evolution and transfer of knowledge within the organization. As your company gains expertise, it is natural and expected for it to evolve — and learning management serves to ensure that. Here, a parenthesis is worth mentioning about corporate learning management, which is different from educational management — the latter aimed at educational institutions.
In The Reality Of A Company knowledge:
Experiences, insights and ideas flow at all times, with each project carried out. It is essential that they care and invest time and effort in creating, retaining and correctly sharing this knowledge, in order to continue improving their deliveries — and, at the very least, not reduce their quality level. In practice, learning management works according to the company’s production processes: it conceptualizes a product or service, creates the solution and, after selling it, reflects on it. This is how learning happens in the workplace.
But what would it be like to “reflect” on the product or service? Basically, the act of the team interacting with each other and with players outside the company to find problems and solutions. This is one of the key aspects of organizational learning theory. Thus, when establishing knowledge management processes , companies should:
Appreciate The Lessons That Failure Can Teach:
Allow individuals and teams to challenge the status quo of the organization;
Develop a culture that values knowledge sharing; Encouraging employees at all levels to continue their education on a regular basis ( lifelong learning ). In addition, it is necessary to understand that learning management happens considering 4 different perspectives: Individual When an employee learns new skills or feels free to come up with ideas about their role, productivity and performance often improve. It is crucial, therefore, that this contributor is encouraged to share this knowledge and experience with colleagues.
Groups can also learn new skills together. When people spend most of their time working in a team, they tend to coordinate in such a way that they learn as a group. That is, they become more synchronized, eliminate bottlenecks and work together towards goals (agility, quality, etc.). organizational
Organizational learning is the process of the organization, as a whole, obtaining knowledge and using it in order to adapt to new scenarios or pursue new goals. interorganizational A rarer type of learning, typically specific to a few business models, such as large franchise chains or companies with multiple operations in different locations.
In the case of franchises:
it can be seen as the constant learning of the headquarters about the best management practices for the units — which is shared with franchisees, aiming to improve results. How important is learning management?
Good learning management is essential if your company is looking to stand out, grow and be truly competitive in a market that is constantly changing. And this is already a perspective perceived by the world’s leading companies.
According to a Deloitte report , 75% of respondents say creating and preserving knowledge in evolving workforces is essential or very important to their short- and medium-term success. Want an example? If you remember Nokia in the early 2000s, you know how strong the brand was. It was the main reference in the manufacture of cell phones. In 1998, its value was $150 billion.
However, a few years later, it lost all its space and succumbed to companies that presented more innovative products, such as Apple and Samsung. In 2013, the company sold its cellphone operation to Microsoft for “ only ” $7.2 billion. Years later, according to an article by Canaltech , the company and all its productive core basically no longer exist.
One of the big reasons for this was that Nokia failed to learn and adapt to changing market circumstances. Averse to risk, Nokia relegated the company’s learning culture, closing itself off to innovations, which hindered (and, years later, sanctified) the organization.
Nokia is one of the companies that suffered from the lack of learning management. It’s something that many organizations experience, day in and day out. What is lacking is a clearer understanding of the benefits of investing in this practice, which can result in: More productivity : according to scientific studies , companies can increase productivity by implementing a social learning strategy.
Reducing turnover rates : With a strong organizational culture and an incentive to learn, employees feel not only comfortable in the company, but that this is a place of growth. Greater ability to adapt to changes : when knowledge is free and encouraged, the company can face changes in its market. Greater employee and customer satisfaction : According to a study by the Australian Academy of Business and Economic Review , an organizational learning culture increases employee satisfaction, which also positively impacts the customer experience .
Improved Skill Levels : When learning is a natural part of the human experience in the company, it is easier for employees to learn and develop hard and soft skills more easily. Understand the challenges of learning in companies To correctly implement its learning management foundations, a company must overcome some particular challenges to this process. After all, a change that affects the company’s culture will always have its complexities, including:
Investment : Creating, retaining and transferring knowledge can be as easy as starting a conversation, but how do you ensure that happens? It is necessary to invest in methodologies and, above all, systems that facilitate learning management and provide HR with the resources to organize this process.
Time : knowledge takes time, there is no doubt. The company needs to organize itself in order to create an understandable timeline for the training and qualification of its employees, so as not to harm the production processes. Engagement : everyone, from the shop floor to the leadership, must be engaged in order to learn and share knowledge. How to apply learning management in the corporate environment?
And then, how to start the process of implementing learning management in the company? We separate some very simple steps for you to understand, check it out:
Establish learning objectives:
What does the company expect from the learning of its employees? What are the short, medium and long term results? These are essential questions to understand the objectives behind learning management. Plan each stage
A cultural change can be a blow to the organization. So do this transformation in stages and plan each step to make the process smoother and more error-proof. Define which learning management platform will be used
As we mentioned, technology is indispensable to be able to correctly manage organizational learning. An LMS (Learning Management System), the learning management system, is ideal for your company.
It will integrate your processes, centralize tasks and data, simplifying the application of training to employees. Thus, it is possible not only to follow the evolution at an individual level, but to manage this journey, personalizing each step. Carry out the process gradually As we said, implementing learning management is a big step for the company, especially on a cultural level. Therefore, implement each step gradually, so as not to jeopardize the results.
Closely monitor employee development:
And of course, take advantage of the potential of learning management technology to closely monitor employee development. Each step will yield excellent insights to sharpen your strategy.
What features does a learning management system need to offer? With a complete learning management system, you basically have a digital secretary that meets all the demands of organizational learning.
It is possible to organize classes and administer courses in personalized learning paths, in order to stimulate the creation and development of the competences that your company needs. content management With the right system, you manage all content, creating and customizing learning paths to deliver unique training and enablement programs.
The learning management system not only improves your knowledge creation, retention and transfer processes, but allows you to do it following the educational model you want: 100% online, 100% face-to-face or according to a hybrid agenda, which mixes the models for greater convenience and time optimization.
Tests and research:
Take full advantage of the system to apply tests and carry out surveys among participants (whether they are students or even teachers), in order to have a broad view of problems and act more quickly on solutions.